Video-On-Demand

NBCU Announces TV Widgets

Posted on June 7, 2007. Filed under: Consumer-Generated, Internet TV, Programming, Social-Networking, Video-On-Demand |

NBC Universal announced plans to release syndicated web widgets for news and entertainment properties including Dateline, Hardball with Chris Matthews, Meet the Press and NBC Nightly News with Brian Williams, NBC Sports, iVillage and DotComedy. Web 2.0 tech firm Clearspring has created widgets for CBS, the NBA and others — and will build the new content [...]

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Google Launches AdSense In-Stream Video Test

Posted on May 24, 2007. Filed under: Advertising, Internet TV, Video-On-Demand |

Google has announced it is testing in-stream ads in video through its AdSense program in a closed trial with an undisclosed group of publishers.
The new ads will play on publishers’ own flash video players and revenue will be split between the publisher and Google.  Publishers will select which videos to display with ads and where [...]

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$1.5B market for IP video by 2012

Posted on May 23, 2007. Filed under: Audience Research, Game Consoles, Online Gaming, Video-On-Demand |

A new report found that 12% of online consumers have purchased video content delivered via the Internet.
71% of such video viewers watched on their PCs, 16% watched on their TVs from a burned DVD, and 8% watched using a gaming console.
Video game consoles are expected to drive total revenue for public Internet video delivery due to [...]

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NBC to Launch ‘MyNBC’ Social-Networking Site

Posted on May 16, 2007. Filed under: Consumer-Generated, Interactive TV, Internet TV, Programming, Social-Networking, Video-On-Demand |

NBC announced plans to launch a “MyNBC” social-networking website in an effort to boost traffic and user interaction, giving fans the ability to post profiles and blogs and interact with Heroes, The Office, and other NBC shows.
Fans of The Office will roleplay creating company divisions and completing weekly tasks.
The NBC Talent Scout game will [...]

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Study Says No Future in iTunes-Like Paid Video Services

Posted on May 14, 2007. Filed under: Audience Research, Broadband, Internet TV, Video-On-Demand |

A new study projects that online sales of movie and TV show downloads will triple to $279 million in 2007 from $98 million last year.
However, the study forecasts that growth in sales may slow next year, and that the paid download video market may prove a “dead end” as more free programming is made available [...]

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ABC, ESPN, Cox Announce VOD Advertising, Programming Platform

Posted on May 8, 2007. Filed under: Advertising, Broadband, Interactive TV, Internet TV, Programming, Video-On-Demand |

ABC Television, ESPN and Cox Communications announced they are developing a digital platform that will combine VOD delivery and interactive, on-demand advertising with ABC programming.  Cox will delivery dynamic ad insertion via its On Demand platform.
The trial, to begin this fall in Cox’s Orange County cable TV system, includes syndicating ABC’s broadband video player to [...]

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Sony Launches Video-Sharing Site in Japan

Posted on April 30, 2007. Filed under: Advertising, Broadband, Consumer-Generated, Internet TV, Peer-to-Peer, Programming, Social-Networking, Video-On-Demand |

Sony announced the launch of a video-sharing site in Japan.  Sony will closely monitor for copyrighted material.  Japanese TV networks forced YouTube to remove 30,000 video clips last year due to copyright infringement.  The site offers a clean environment for advertisers, relative to the largely unmonitored YouTube site.

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Online Video Stays Short, Audience Opening to Longer Video

Posted on April 12, 2007. Filed under: Audience Research, Broadband, Internet TV, Programming, Video-On-Demand |

While the online video space has been dominated by short clips — long-form video has yet to be seriously tested online.
A new study confirms that the majority of consumers have yet to download or stream full-length TV shows or movies online — and that those who can persuade consumers to do so may be highly [...]

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Xbox Live Debuts Hi-Def “South Park” Downloads

Posted on March 7, 2007. Filed under: Game Consoles, Programming, Video-On-Demand |

Comedy Central is offering Xbox 360 owners the first episode from South Park for download in high definition free of charge on Xbox Live Marketplace for two weeks. Xbox Live Marketplace currently features “South Park”seasons 5-9 and the critically-acclaimed feature film “South Park: Bigger, Longer, Uncut” and “Chappelle’s Show”. “South Park” episodes [...]

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YouTube Competitor Veoh Launches Peer-to-Peer Internet TV Service

Posted on February 16, 2007. Filed under: Advertising, Consumer-Generated, Internet TV, Peer-to-Peer, Video-On-Demand |

Michael Eisner-backed Veoh Networks announced the commercial launch of a file-sharing Internet television service to compete with YouTube.  The site opens with over 100,000 videos by amateurs and professionals after a year and a half of public testing.
Veoh promises to compensate publishers based on the audience their videos attract, like Break.com, Revver and online [...]

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