Digital analytics firm PubMatic reports that banner ad rates on Facebook, MySpace, YouTube have fallen 45% since February, to 18 cents per thousand page views.
Media buyer Starcom is spending more on video ads within full-length episodes on Hulu.com (NBC and Fox), ABC.com, CBS.com and other TV network websites — buys that include branded channels with [...]
Web metrics firm comScore reports that web video viewership jumped in March to 11.5 billion views — up 13% from February and 64% from a year ago.
YouTube leads with 38% of the market (4.3 billion views), followed by Fox Interactive Media at 4.2% (477 million views), and Yahoo at 2.9% (328 million views).
Harris Interactive announced the results of a new study commissioned by Google to measure the effectiveness of 30-second ads on YouTube, on TV and embedded into web content.
The study found that ads embedded in YouTube videos perform just as well as ads on television, generating the same level of intent to purchase, engagement and interest [...]
After recent failures on TV like The Cut and The Contender, the reality genre is re-emerging on the Web. AOL’s Project Freshman online reality series will chronicle 6 college freshmen’s real life experiences on 6 different campuses with weekly episodes on the teen-centric AOL’ Red. The students in Project Freshman will shoot their [...]
Read Full Post | Make a Comment ( None so far )IBM announced it has teamed with the National Football League to make its vast library of game video easier to search as part of an overall strategy to build video storage and retrieval systems tuned to the needs of vertical markets with large content repositories. The NFL deal involves coaching videos made by each [...]
Read Full Post | Make a Comment ( None so far )Netflix said it is delaying plans to launch an Internet movie download service this year, due to limited movie content availability. The biggest obstacle to download services are exclusive agreements in place with pay TV outlets limiting the number of movies available for download online. Though Blockbuster recently warned of slowed subscriber growth, [...]
Read Full Post | Make a Comment ( None so far )94 million Web users in the U.S. (56% of the Internet population) viewed streaming video online in June 2005. 18 to 34 year-old males viewed an average of 84 minutes in June. Male users account for 50% of the total online population yet represent 61% of video streamers, viewing an average 72.4 minutes [...]
Read Full Post | Make a Comment ( None so far )MTV has acquired IFILM for $49 million as part of its ongoing effort to expand its broadband Web presence. MTV expects to increase IFILM’s current reach to over 10 million users a month and boost advertising revenues.
Read Full Post | Make a Comment ( None so far )Apple Computer and Disney announced that the new video iPod will offer episodes of ABC’s “Desperate Housewives’,” and “Lost,”’ the new “Night Stalker,” and Disney Channel’s “That’s So Raven” and “The Suite Life of Zack & Cody” the day after they air. The shows cost $1.99 to download and can be played on the [...]
Read Full Post | Make a Comment ( None so far )Akimbo announced it is adding library movies and miniseries from the Hallmark Channel’s 3,000-hour library, and shows from The Outdoor Channel’s on-demand package to its Internet VOD service.
Read Full Post | Make a Comment ( None so far )IMPULSE Digital Media is published by James Brennan, President of digital media consulting firm Mandalan Media, which operates web video wiki Strmz.com.
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