Though ad revenue is emerging as a dominant business model for Web video, the New York Times reports that marketers are still wary of online buys, and cites major advertisers such as Procter & Gamble spending only about 1% of their ad budget on the Internet last year. Such spending patterns are expected [...]
Read Full Post | Make a Comment ( None so far )MySpace has debuted one of the most ambitious Internet shows to date with the launch of “Afterworld, ” an online animated series about a man who wakes up to find most of the world’s population has vanished.
“Afterworld” spans 130 episodes, each lasting 2 to 3 minutes — and was created by Electric Farm Entertainment for $3-million, [...]
Online video site Metacafe announced a deal with Skype to deliver video programming to more than 220 million worldwide subscribers of its Internet phone service. Skype users can personalize their online profile with Metacafe videos, or share video in a chat session. Metacafe ranked seventh most visited online video site in June with 4.1 million [...]
Read Full Post | Make a Comment ( None so far )Apple announced plans to add ad-free YouTube content to its AppleTV set-top box in June. Select videos will be added initially, with the entire YouTube catalog by fall.
Read Full Post | Make a Comment ( None so far )NBC Universal announced plans to release syndicated web widgets for news and entertainment properties including Dateline, Hardball with Chris Matthews, Meet the Press and NBC Nightly News with Brian Williams, NBC Sports, iVillage and DotComedy. Web 2.0 tech firm Clearspring has created widgets for CBS, the NBA and others — and will build the new content [...]
Read Full Post | Make a Comment ( None so far )As part of the promotion of the new animated cartoon TV series “Clone Wars,” Lucasfilm has announced it has partnered with Eyespot to offer online video tools that will let viewers create video mash-ups on a revamped Starwars.com website.
Eyespot is providing a browser-based, video editing application that will allows fans to remix copyright media. Lucasfilm [...]
NBC announced plans to launch a “MyNBC” social-networking website in an effort to boost traffic and user interaction, giving fans the ability to post profiles and blogs and interact with Heroes, The Office, and other NBC shows.
Fans of The Office will roleplay creating company divisions and completing weekly tasks.
The NBC Talent Scout game will [...]
CBS announced its new digital distribution initiative, the CBS Interactive Audience Network and agreements with AOL, Microsoft, Comcast, Joost, Bebo, Brightcove, NetVibes, Sling Media, Veoh and others to make up the new network. Brightcove says it will feature popular primetime programs from CBS and Paramount Television on BrightCove.com — including CSI, [...]
Read Full Post | Make a Comment ( None so far )Sony announced the launch of a video-sharing site in Japan. Sony will closely monitor for copyrighted material. Japanese TV networks forced YouTube to remove 30,000 video clips last year due to copyright infringement. The site offers a clean environment for advertisers, relative to the largely unmonitored YouTube site.
Read Full Post | Make a Comment ( None so far )The National Basketball Association announced it has added a new social network to NBA.com. Called “Fan Voice,” the new site lets fans create a profile page and connect with other fans of their favorite team, remix videos and write game recaps.
Read Full Post | Make a Comment ( None so far )IMPULSE Digital Media is published by James Brennan, President of digital media consulting firm Mandalan Media, which operates web video wiki Strmz.com.
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