With a team of 16 people working double shifts, it reportedly took Comedy Central many months to create the clip library for TheDailyShow.com.
Software maker Gotuit offers an easier way, providing an indexing work flow platform that lets content distributors efficiently organize clips using metadata guidelines to power video discovery and monetization.
Gotuit recently helped extreme outdoor [...]
NBC Universal announced a deal to use TiVo’s TV viewership research and sell its interactive ad units, becoming the first major broadcaster to strike such a deal.
NBCU will sell TiVo’s interactive ad tags which allow an advertiser to still be seen even if the viewer is fast-forwards through an ad, and offer viewers the ability [...]
Though ad revenue is emerging as a dominant business model for Web video, the New York Times reports that marketers are still wary of online buys, and cites major advertisers such as Procter & Gamble spending only about 1% of their ad budget on the Internet last year. Such spending patterns are expected [...]
Read Full Post | Make a Comment ( None so far )Comedy Central’s “The Daily Show With Jon Stewart” has launched a new Web site, DailyShow.com, that will present almost the entire nine-year video archive of the show.
The site includes over 16,000 video clips starting in early 1999 with Jon Stewart and the MTV Networks show. Earlier seasons starting in 1996 with host Craig Kilborn may [...]
Microsoft launched its Silverlight video player with partners including CBS, HSN and WWE.
CBS which will use Silverlight video on a site dedicated to its Sept. 16 Emmy Awards broadcast; and “ET” will introduce Silverlight on a micro-site offering interviews, red carpet coverage, make video mash-ups and streaming of the “ET” after-party.
Silverlight Official Introduction on YouTube
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HBO announced it has acquired a new documentary that was shot and produced in the popular virtual universe Second Life.
My Second Life - The Video Diaries of Molotov Alva
Directed by Douglas Gayeton, “My Second Life: The Video Diaries of Molotov Alva” follows Alva, the director’s avatar, who searches for the creator of Second Life and [...]
Read Full Post | Make a Comment ( None so far )MySpace has debuted one of the most ambitious Internet shows to date with the launch of “Afterworld, ” an online animated series about a man who wakes up to find most of the world’s population has vanished.
“Afterworld” spans 130 episodes, each lasting 2 to 3 minutes — and was created by Electric Farm Entertainment for $3-million, [...]
MTV Networks announced plans to invest over $500 million in video games over two-years as part of a global strategy to incorporate games development at the inception of all new programming plans.
MTV has seen early success with properties such as Xfire, GameTrailers, Neopets.com and Nicktropolis — traffic to AddictingGames.com surged 84% in July, offering casual [...]
NBC’s DotComedy.com site announced an agreement with technology provider HIRO Media to distribute free, ad-supported downloads of its comedy programming. In a deal brokered by William Morris Digital, HIRO’s service will let DotComedy.com monetize free-to-download programs by including protected ads that play in-show.
Technorati Tags: NBC, DotComedy, Hiro Media, William Morris
Online video site Metacafe announced a deal with Skype to deliver video programming to more than 220 million worldwide subscribers of its Internet phone service. Skype users can personalize their online profile with Metacafe videos, or share video in a chat session. Metacafe ranked seventh most visited online video site in June with 4.1 million [...]
Read Full Post | Make a Comment ( None so far )IMPULSE Digital Media is published by James Brennan, President of digital media consulting firm Mandalan Media, which operates web video wiki Strmz.com.
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