Online Gaming

HBO Picks Up SECOND LIFE Animated ‘Diaries’

Posted on September 4, 2007. Filed under: Consumer-Generated, Online Gaming, Programming |

HBO announced it has acquired a new documentary that was shot and produced in the popular virtual universe Second Life.
My Second Life - The Video Diaries of Molotov Alva

Directed by Douglas Gayeton, “My Second Life: The Video Diaries of Molotov Alva” follows Alva, the director’s avatar, who searches for the creator of Second Life and [...]

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MTV to Invest $500 Million In Games

Posted on August 17, 2007. Filed under: Audience Research, Music, Online Gaming, Programming |

MTV Networks announced plans to invest over $500 million in video games over two-years as part of a global strategy to incorporate games development at the inception of all new programming plans.
MTV has seen early success with properties such as Xfire, GameTrailers, Neopets.com and Nicktropolis — traffic to AddictingGames.com surged 84% in July, offering casual [...]

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$1.5B market for IP video by 2012

Posted on May 23, 2007. Filed under: Audience Research, Game Consoles, Online Gaming, Video-On-Demand |

A new report found that 12% of online consumers have purchased video content delivered via the Internet.
71% of such video viewers watched on their PCs, 16% watched on their TVs from a burned DVD, and 8% watched using a gaming console.
Video game consoles are expected to drive total revenue for public Internet video delivery due to [...]

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Built-in Camera, Video Streaming for “PSP 2″

Posted on February 25, 2006. Filed under: Handheld Game Devices, Online Gaming, Portable Media |

Sony’s next-generation PSP is expected to include a digital video camera and allow users to stream live video to the PlayStation 3. The feature, will utilize the PSP’s Wi-Fi support and be promoted as the new way to chat with friends while on the go.
The “PSP 2″ may also include 4MB of flash storage. [...]

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Advertisers Target Gamers

Posted on June 29, 2004. Filed under: Advertising, Online Gaming |

Games publisher Activision is focused on capturing videogame advertising dollars as a strategic priority, recently featuring McDonald’s burgers and fries as part of the adventure in its Extreme Skate game.
Activision reports that while advertisers spent $8 billion last year targeting American males aged 18-34 (who watched 30 billion hours of TV), 18-34 males spent at [...]

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