Microsoft launched its Silverlight video player with partners including CBS, HSN and WWE.
CBS which will use Silverlight video on a site dedicated to its Sept. 16 Emmy Awards broadcast; and “ET” will introduce Silverlight on a micro-site offering interviews, red carpet coverage, make video mash-ups and streaming of the “ET” after-party.
Silverlight Official Introduction on YouTube
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Google announced plans to introduce a new video ad unit, initially on partner content channels on YouTube. The new ads will appears as semi-transparent animated “overlays”, across the bottom fifth of the video window about 15 seconds after each clip begins. Viewers can close the overlay after it appears, wait for it to [...]
Read Full Post | Make a Comment ( 1 so far )As part of the promotion of the new animated cartoon TV series “Clone Wars,” Lucasfilm has announced it has partnered with Eyespot to offer online video tools that will let viewers create video mash-ups on a revamped Starwars.com website.
Eyespot is providing a browser-based, video editing application that will allows fans to remix copyright media. Lucasfilm [...]
NBC announced plans to launch a “MyNBC” social-networking website in an effort to boost traffic and user interaction, giving fans the ability to post profiles and blogs and interact with Heroes, The Office, and other NBC shows.
Fans of The Office will roleplay creating company divisions and completing weekly tasks.
The NBC Talent Scout game will [...]
ABC Television, ESPN and Cox Communications announced they are developing a digital platform that will combine VOD delivery and interactive, on-demand advertising with ABC programming. Cox will delivery dynamic ad insertion via its On Demand platform.
The trial, to begin this fall in Cox’s Orange County cable TV system, includes syndicating ABC’s broadband video player to [...]
CBS announced its new digital distribution initiative, the CBS Interactive Audience Network and agreements with AOL, Microsoft, Comcast, Joost, Bebo, Brightcove, NetVibes, Sling Media, Veoh and others to make up the new network. Brightcove says it will feature popular primetime programs from CBS and Paramount Television on BrightCove.com — including CSI, [...]
Read Full Post | Make a Comment ( None so far )Dish Network is launching a CNN Enhanced TV channel featuring a system that lets viewers explore background on stories of interest using their remote control.
The service uses technology from OpenTV to allow viewers to continue watching CNN’s live broadcast while accessing up to 5 different CNN news reports from CNN.com in text format. OpenTV’s technology [...]
Automaker GM recently found a unique way to incorporate interactivity into an online video campaign by letting users compete for a chance to win a Pontiac Solstice by hitting on VH1 VJ Rachel Perry ‘virtually’ with their best pickup lines. United Virtualities recently launched a streaming video format called Shoshmosis, featuring a clickable Flash [...]
Read Full Post | Make a Comment ( 1 so far )NBC offered an interactive TV game on the Web and via mobile to accompany Endemol’s gameshow “Deal or No Deal” during the week of its US debut. “Lucky Case Game” was promoted and explained during the show as viewers playing on mobile phones were asked to send their case choice via SMS and viewers interacting [...]
Read Full Post | Make a Comment ( None so far )Channel 4 New Media and launched a series of broadband and mobile extensions to the popular teen-oriented soap opera, “Hollyoaks”. The website has begun offering new services including “Hollyoaks Xtra,” a video fanzine designed to provide viewers with more information on the series’ actors, with cast interviews and behind-the-scenes exclusives.
The “Hollyoaks Bitesize” daily catch-up [...]
IMPULSE Digital Media is published by James Brennan, President of digital media consulting firm Mandalan Media, which operates web video wiki Strmz.com.
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