NBC Universal announced a deal to use TiVo’s TV viewership research and sell its interactive ad units, becoming the first major broadcaster to strike such a deal.
NBCU will sell TiVo’s interactive ad tags which allow an advertiser to still be seen even if the viewer is fast-forwards through an ad, and offer viewers the ability [...]
Cablevision is appealing a March ruling that its Remote-Storage Digital Video Recorder would infringe the copyrights of film studios and television networks. The Remote DVR service would allow users to record programming on Cablevision’s data servers, reducing costs for cable operators who would no longer have to install new DVR boxes in subscriber homes.
Several trade [...]
Veoh Networks released a free downloadable software application that finds videos from anywhere on the Web and saves them, for playback back in much the look and feel of traditional TV.
The software will display full screen streaming video that will include whatever advertising the publisher has inserted. Veoh TV offers an ad-supported program guide featuring channels of [...]
Amazon and Tivo announced a deal to allow Amazon customers to buy videos and order them for download to their TiVo DVR. Amazon customers can purchase TV episodes for $1.99 each and movies for between $9.99 and $14.99, or rent movies starting at $1.99. Purchased videos are stored in each customer’s “Your Media Library” [...]
Read Full Post | Make a Comment ( None so far )Nielsen reports that its new DVR ratings are delivering increases for almost all the shows in the top 25 and boosting some programs by 4-5%. For the week of Feb. 6-12, 19 of the top-25 shows among adults 18-49 saw ratings grow when DVR-playback viewing was added to live viewing.
NBC’s “The Office” grew by 4%, [...]
NBC Universal presented research findings that show households without digital video recorders are skipping more ads than those that use DVRs; and that the drop in commercial effectivess in DVR households is 3%, compared to a drop of 7% in non-DVR households.
Media buyers are wondering why, if non-DVR households have been ad skipping to a [...]
TiVo announced plans to multiple pricing options for its DVR service, including free set-top boxes — which will include a more costly subscription to the service. The offer is design to stem potential customer losses amongst the two-thirds of TiVO customers who receive service through DirecTV and who will be targeted with the rollout of [...]
Read Full Post | Make a Comment ( None so far )TiVo announced the introduction of a suite of broadband services that will allow subscribers to use their TVs to buy movie tickets, share photos, check local weather and traffic, listen to podcasts and play games. TiVo’s interactive services partners include movie-ticketing service Fandango, Yahoo Photos and podcast-streaming service Live365. 300,000 of TiVo’s 1.3 [...]
Read Full Post | Make a Comment ( None so far )TiVo is partnering with ad firms Interpublic, Richards Group, and Comcast Spotlight on a new service expected to launch next spring that will allow its users to search for commercials centered around a specific topic. TiVo users will be able to set up a profile of products by clicking on categories such as automotive [...]
Read Full Post | Make a Comment ( None so far )TiVo announced it will offer video downloads of CNET product reviews via broadband connections — delivering a 15-minute product review segment each for 6weeks.
Read Full Post | Make a Comment ( None so far )IMPULSE Digital Media is published by James Brennan, President of digital media consulting firm Mandalan Media, which operates web video wiki Strmz.com.
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