Google announced plans to introduce a new video ad unit, initially on partner content channels on YouTube. The new ads will appears as semi-transparent animated “overlays”, across the bottom fifth of the video window about 15 seconds after each clip begins. Viewers can close the overlay after it appears, wait for it to [...]
Read Full Post | Make a Comment ( 1 so far )MTV Networks announced plans to invest over $500 million in video games over two-years as part of a global strategy to incorporate games development at the inception of all new programming plans.
MTV has seen early success with properties such as Xfire, GameTrailers, Neopets.com and Nicktropolis — traffic to AddictingGames.com surged 84% in July, offering casual [...]
A new report found that 12% of online consumers have purchased video content delivered via the Internet.
71% of such video viewers watched on their PCs, 16% watched on their TVs from a burned DVD, and 8% watched using a gaming console.
Video game consoles are expected to drive total revenue for public Internet video delivery due to [...]
A new study projects that online sales of movie and TV show downloads will triple to $279 million in 2007 from $98 million last year.
However, the study forecasts that growth in sales may slow next year, and that the paid download video market may prove a “dead end” as more free programming is made available [...]
While the online video space has been dominated by short clips — long-form video has yet to be seriously tested online.
A new study confirms that the majority of consumers have yet to download or stream full-length TV shows or movies online — and that those who can persuade consumers to do so may be highly [...]
A new study from Internet advertising service Doubleclick found that 8% of Web surfers are interacting with video ads via mouse-overs, expansions, and video control buttons. 0.32% of Web surfers are likely to click play an online video ad — roughly twice the number who would click through on a display ad banner.
Video ads [...]
Read Full Post | Make a Comment ( None so far )A new Nielsen study found that the number of U.S. households with televisions and video game consoles has risen from 38.6 million to 45.7 million homes since 2004 — an 18.5% expansion. Two-thirds of all men in TV-owning households between 18 and 34, and 80 percent of those 12 to 17 have [...]
Read Full Post | Make a Comment ( None so far )A new study found that 24% of web users watch online video at least weekly, while 46% view online video at least once a month, and 5% watching online daily. 65% of those who view Web video weekly are male; with an average age of 33.
Of those who watch online video, 58% percent view movie [...]
A consumer research study found that 65% of current digital cable subscribers have used VOD; and that 16% of current VOD users report that they would be very likely to pay $0.99 to get a primetime program on-demand.
Read Full Post | Make a Comment ( None so far )NBC Universal presented research findings that show households without digital video recorders are skipping more ads than those that use DVRs; and that the drop in commercial effectivess in DVR households is 3%, compared to a drop of 7% in non-DVR households.
Media buyers are wondering why, if non-DVR households have been ad skipping to a [...]
IMPULSE Digital Media is published by James Brennan, President of digital media consulting firm Mandalan Media, which operates web video wiki Strmz.com.
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