Though ad revenue is emerging as a dominant business model for Web video, the New York Times reports that marketers are still wary of online buys, and cites major advertisers such as Procter & Gamble spending only about 1% of their ad budget on the Internet last year. Such spending patterns are expected [...]
Read Full Post | Make a Comment ( None so far )Comedy Central’s “The Daily Show With Jon Stewart” has launched a new Web site, DailyShow.com, that will present almost the entire nine-year video archive of the show.
The site includes over 16,000 video clips starting in early 1999 with Jon Stewart and the MTV Networks show. Earlier seasons starting in 1996 with host Craig Kilborn may [...]
Nearly a year since Google acquired video-sharing service YouTube for $1.65 billion, a new generation of online video services are maturing — and attracting new rounds of VC funding.
French video-sharing website Dailymotion landed $34 million in funding from venture-capital firms Advent Venture Partners and AGF Private Equity. With 1.2bn page views and 37 [...]
Google announced plans to introduce a new video ad unit, initially on partner content channels on YouTube. The new ads will appears as semi-transparent animated “overlays”, across the bottom fifth of the video window about 15 seconds after each clip begins. Viewers can close the overlay after it appears, wait for it to [...]
Read Full Post | Make a Comment ( 1 so far )A new study reports that US advertising spending fell 0.3% in the first quarter of this year. Network TV spending dropped 7.2% to $6.1 billion. Newspaper advertising declined 5.3% to $810 million. Internet display advertising jumped 16.7% to $2.7 billion.
Read Full Post | Make a Comment ( None so far )As part of the promotion of the new animated cartoon TV series “Clone Wars,” Lucasfilm has announced it has partnered with Eyespot to offer online video tools that will let viewers create video mash-ups on a revamped Starwars.com website.
Eyespot is providing a browser-based, video editing application that will allows fans to remix copyright media. Lucasfilm [...]
Google has announced it is testing in-stream ads in video through its AdSense program in a closed trial with an undisclosed group of publishers.
The new ads will play on publishers’ own flash video players and revenue will be split between the publisher and Google. Publishers will select which videos to display with ads and where [...]
ABC Television, ESPN and Cox Communications announced they are developing a digital platform that will combine VOD delivery and interactive, on-demand advertising with ABC programming. Cox will delivery dynamic ad insertion via its On Demand platform.
The trial, to begin this fall in Cox’s Orange County cable TV system, includes syndicating ABC’s broadband video player to [...]
GOOGLE is beta-testing “Gadget Ads” — small, interactive rich media applications that advertisers can embed into web pages. They offer enhanced tracking of user engagement. The “Google Gadget” ad units offer the ability to add flash, video, real-time feeds, and transaction functionality to typically static display ads, and are available for use with the new [...]
Read Full Post | Make a Comment ( None so far )Sony announced the launch of a video-sharing site in Japan. Sony will closely monitor for copyrighted material. Japanese TV networks forced YouTube to remove 30,000 video clips last year due to copyright infringement. The site offers a clean environment for advertisers, relative to the largely unmonitored YouTube site.
Read Full Post | Make a Comment ( None so far )IMPULSE Digital Media is published by James Brennan, President of digital media consulting firm Mandalan Media, which operates web video wiki Strmz.com.
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