YouTube Launching In-Stream Video Ad Unit
Google announced plans to introduce a new video ad unit, initially on partner content channels on YouTube. The new ads will appears as semi-transparent animated “overlays”, across the bottom fifth of the video window about 15 seconds after each clip begins. Viewers can close the overlay after it appears, wait for it to expire automatically, or click on it to launch an in-stream video ad, which runs while the original video clip is paused.
Reuters Video on YouTube Video Ad Unit
In tests with 200 advertisers and content partners such as Warner Music, BMW and 20th Century Fox, Google found that viewers were 5 to 10 times more likely to click through to the advertisement than they were with standard banner ads. Fewer than 10% of viewers closed the overlay, and 75% of those who clicked through watched the entire video ad. Google found that users had little patience with pre-roll ads, noting that “video abandonment” rose in direct relation to the length of the pre-roll clips.
Analysts estimate that the Internet advertising market will grow from $31.6B in 2006 to $73.1B in 2011.
Technorati Tags: Google, YouTube, video, advertising, technology
[...] The Silverlight player boasts high video quality and a video mash-up feature. It can be customized for in-stream ad units including a ticker and an overlay on the bottom third of a screen, similar to YouTube’s recently-introduced in-stream ad unit. [...]
Microsoft Launches Silverlight Video with Select Content Partners « IMPULSE Digital Media
September 7, 2007