U.S. Ad Spending Drops 0.3%: Internet up 16.7%, Network TV down 7.2%

A new study reports that US advertising spending fell 0.3% in the first quarter of this year. Network TV spending dropped 7.2% to $6.1 billion. Newspaper advertising declined 5.3% to $810 million. Internet display advertising jumped 16.7% to $2.7 billion.