Google Gadget Ads Get Interactive with iGoogle

GOOGLE is beta-testing “Gadget Ads” — small, interactive rich media applications that advertisers can embed into web pages. They offer enhanced tracking of user engagement.  The “Google Gadget” ad units offer the ability to add flash, video, real-time feeds, and transaction functionality to typically static display ads, and are available for use with the new personalized iGoogle interface.  Gadget Ads come in standard IAB ad formats and will incur no serving or hosting costs to run.  The ads will be placed through Google’s auction system and can be integrated into an existing AdSense budget with either CPC or CPM pricing.