Online Video Stays Short, Audience Opening to Longer Video

Posted on April 12, 2007. Filed under: Audience Research, Broadband, Internet TV, Programming, Video-On-Demand |

While the online video space has been dominated by short clips — long-form video has yet to be seriously tested online.

A new study confirms that the majority of consumers have yet to download or stream full-length TV shows or movies online — and that those who can persuade consumers to do so may be highly successful.

26% of consumers in the U.S. watched a TV show online in 2006, with 15% watching a movie — compared to 75% who have watched short clips of news or sports. 43% of consumers say they would be interested in downloading full-length movies, and 38% say they would download TV shows.

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