Atom Films’ Relaunches AddictingClips.com with CGM

Atom Films launched a redesign of its video directory site, AddictingClips.com, with an emphasis on consumer-generated media. Popular videos from the site will move to the flagship site at AtomFilms.com, where they may be monetized with pre-roll video ads as part of Atom Film’s “Cash For Clips” program, which pays content creators a share of revenue. The goal of the new site is to take advantage of the large volume of content submitted to AtomFilms that does not make it onto the main site, which is much more tightly controlled editorially. A “Cash For Clips” program will pay content creators if their clips gain an audience and get moved to AtomFilms.com. Bolt Media is launching a “Spotlight” program which pushes outstanding user content, selected by the Bolt staff, to the front page — though Bolt does not place ads in the content nor share revenue.