TiVo to Offer Free DVR’s

TiVo announced plans to multiple pricing options for its DVR service, including free set-top boxes — which will include a more costly subscription to the service. The offer is design to stem potential customer losses amongst the two-thirds of TiVO customers who receive service through DirecTV and who will be targeted with the rollout of DirecTV’s own DVR service in 2007. TiVo is also developing a customized version of its service for Comcast cable customers, expected to bow in mid-to-late 2006.