Video Content Goes Interactive
Automaker GM recently found a unique way to incorporate interactivity into an online video campaign by letting users compete for a chance to win a Pontiac Solstice by hitting on VH1 VJ Rachel Perry ‘virtually’ with their best pickup lines. United Virtualities recently launched a streaming video format called Shoshmosis, featuring a clickable Flash layer.
Avant Interactive and Launch Ideas launched new “clickable video” technology in a campaign for Honda allowing users to click on apects of video footage of the 2005 Honda Accord Hybrid to see close-ups and detailed information on each feature in an adjacent ‘meta’ pane. Coca-Cola is running clickable video ads on NASCAR.com.
IDSide is the first ad agency specialized in clickable video and hyperlinkvideo
have a look to their works:
http://www.lorealcannes.co.uk live from cannes/today’s video
http://www.fashionandstars.com
http://www.quelle.fr
and of course http://www.idside.fr
advert world’s changing with IDSide
cayla
August 30, 2007