Users Prefer Ad-Supported Video

Posted on February 8, 2006. Filed under: Advertising, Audience Research, Internet TV |

A new consumer study found that users prefer watching online video ads versus paying the now-standard $1.99 for commercial-free programs, by a margin of more than 3 to 1. 62% of respondents said they would prefer getting missed TV shows free online with commercials versus 17% chose paying $1.99 for an ad-free version.

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