iTunes Downloads Boost TV Viewership
NBC credits the availability of its shows on iTunes for the recent increase in prime time viewers of its comedy “The Office,” delivering a 5.1 rating among adults 18 to 49 up from a 4.5 the week prior. ABC has also seen ratings increases for “Lost” and “Desperate Housewives” since they were added to Apple’s store in October.
The total audience for “Lost” rose 14% and ratings for adults 18 to 49 are up 28% over the same time last year. “Desperate Housewives” saw its audience grown 7% with ratings amongst adults 18 to 49 ratings up 3%.
Now at 100 million broadband users, 74% of the total US online population now has high speed Internet access. 25 million (19%) have watched or downloaded video online in the last 30 days.
