CBS Debuts 60-Second Shows [Red Herring]

CBS announced it will debut an experimental set of original micro-series for cell phones. The 40-60 second episodes of “The Courier” will run for 7 nights. The show will be broadcast during or following hit shows such as Cold Case, Criminal Minds, and CSI: Miami. After their network broadcast, the show will be available for viewing on cell phones through Verizon Wireless’ V Cast service and on the CBS.com website. The show will feature interactive story lines promotions by its single advertiser, Pontiac. CBS is separately developing mini soap operas exclusively for cell phones. Verizon Wireless currently offers its V Cast subscribers clips of popular CBS shows such as CSI: Miami; CSI: New York; Survivor; The Amazing Race; The King of Queens; and The Late Show with David Letterman.