Brits Not Excited About Mobile TV

U.K. wireless carrier BT found that consumers would rather use a cell phone to listen to radio than watch TV programs. The 1,000 London cell phone users in the trial listened to mobile radio for an average 1.5 hours per week and watched mobile TV for 1 hour per week.

BT also found that 2 out of 3 subscribers said they would pay 8 pounds ($14) per month for the bundled mobile TV and radio service, raising doubts over consumer willingness to pay $20-range prices for a stand-alone mobile TV service.

A recent study of US mobile users found that 1 in 8 respondents would be willing to pay for mobile video.