NBC Adds Interactivity to “Deal or No Deal”

NBC offered an interactive TV game on the Web and via mobile to accompany Endemol’s gameshow “Deal or No Deal” during the week of its US debut. “Lucky Case Game” was promoted and explained during the show as viewers playing on mobile phones were asked to send their case choice via SMS and viewers interacting on NBC’s website were also asked to pick a case number. Winners were then chosen at random from the viewers who had selected the correct lucky case, and announced at the end of the show.