Video iPod Puts Wrinkle in TV Advertising

Apple’s video-enabled iPod replays some of the hottest TV shows within a day of their broadcast without commercials, and is expected to prod advertisers to find a foothold in portable media players. Apple does not allow advertising on its iPod platform, though is expected to soon if it can share in a lucrative new revenue stream. Advertisers may push ABC and other networks to assure that their ads will remain embedded in a show for a period of time. Marketers may sponsor video downloads requiring viewers to watch an ad first, or embed their brands into program storylines.