IBM Teams with NFL for Fast Video Retrieval [Red Herring]

IBM announced it has teamed with the National Football League to make its vast library of game video easier to search as part of an overall strategy to build video storage and retrieval systems tuned to the needs of vertical markets with large content repositories. The NFL deal involves coaching videos made by each team to review on-field performance and plan tactical plays for upcoming games. IBM’s technology is designed to take the time-lag out of cataloging and accessing specific information after footage is sent to NFL Films for cataloging. The new system reduces from 5-6 hours to 5 seconds the time required to call up sophisticated retrieval requests, such as all clips of all third-and-seven-plus plays by the Dallas offense this season. IBM recently launched two new interactive television services during the U.S. Open. The company demonstrated On Demand scoring, a system that delivers scores in real time to broadcasters and fans, and Point Tracker, an animated graphics tool that recreates the trajectory of each shot.