56% of Internet Users Watch Video [Media Metrix]

94 million Web users in the U.S. (56% of the Internet population) viewed streaming video online in June 2005. 18 to 34 year-old males viewed an average of 84 minutes in June. Male users account for 50% of the total online population yet represent 61% of video streamers, viewing an average 72.4 minutes of video downloads per month. Women watch about 70.6 minutes per month. Average monthly video viewership over a 3-month period ending in June 2005 reached 73 minutes. The Daytime daypart (10 a.m. to 4:30 p.m.) generates highest viewership (averaging 18 streams per user), followed by Late Night (1 a.m. to 7 a.m.) with 17 streams, then Late Fringe (11 p.m. to 1 a.m.) with 15 streams per user.